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Macintosh Classic – Electronic Watches Manufacturer – China Sports Watches   by jekky

History Development After Apple co founder Steve Jobs left Apple in 1985 product development was handed to Jean Louis Gasse formerly manager of Apple France Gasse consistently pushed the Apple product line in two directions towards more openness in terms of expandability and interoperability and towards higher price Gasse long argued that Apple should not market their computers towards the low end of the market where profits were thin but instead concentrate on the high end and higher profit margins He illustrated the concept using a graph showing the price performance ratio of computers with low power low cost machines in the lower left and high power high cost machines in the upper right The high right goal became a mantra among the upper management who said fifty five or die referring to Gasse s goal of a 55 percent profit margin The high right policy led to a series of machines with ever increasing prices The original Macintosh plans called for a system around 1000 but it was released at 2495 From there the price of Mac systems continued to climb the Macintosh Plus was slightly more expensive at 2599 the SE was 2900 or 3900 depending on the model and a basic Macintosh II was at least 5500 More modern machines cost even more the Macintosh IIcx was 5369 the IIci 6269 and the IIfx 9900 all without monitors or keyboards The only inexpensive machine in the lineup by the late 1980s was the several year old Mac Plus which was now selling for around 2000 Having abandoned the low left of the market years earlier and being ignored on the high end for PCs Apple s fortunes of the 1980s quickly reversed The Christmas season of 1989 drove this point home with the first decrease in sales in years and an accompanying 20 percent drop in Apple s stock price for the quarter In January 1990 Gasse resigned and his authority over product development was divided among several successors Many Apple engineers had long been pressing for lower cost options in order to build market share and increase demand across the entire price spectrum With Gasse out a rush started to quickly introduce a series of low cost machines Three systems were identified a very low cost machine aimed at costing 1000 a low cost machine with color graphics and a more upscale color machine for small business use In time these would develop as the Classic Macintosh LC and Macintosh IIsi Release MacWEEK magazine reported on July 10 1990 that Apple had paid 1 160 million to Modular Computer Systems Inc a subsidiary of Daimler Benz AG for the right to use the Classic name as part of a five year contract Apple did not renew the contract when it ended MacWEEK speculated the Macintosh Classic would use the same 8 160 megahertz MHz Motorola 68000 microprocessor and 9 inch 23 160 cm display as its predecessors and that the Classic would be priced from 1 500 to 2 150 On October 15 1990 John Sculley then Apple CEO introduced the Classic at a press conference announcing that pricing would start at 1 000 and saying To reach new customers we didn t just lower the prices of our existing products We redesigned these computers from the ground up with the features customers have told us they value most Apple s new pricing strategy caused concern among investors who thought it would reduce profit margins Brodie Keast an Apple product marketing manager said We are prepared to do whatever it takes to reach more people with Macintosh 160 160 The plan is to get as aggressive on price as we need to be After the release of the Classic Apple s share price closed at 27 75 per share down 50 160 cents from October 12 1990 and far below its previous 12 month high of 50 37 The Classic was released in Europe and Japan concurrently with the United States release In Japan the Classic retailed for 198 000 yen 1 523 more than in the US but matching the price of the Toshiba Dynabook Laptop Computer After spending 40 160 million marketing the Classic to first time buyers Apple had difficulty meeting the high demand Apple doubled its manufacturing space in 1990 by expanding its Singapore and Cork Ireland factories where the Classic was assembled Air freight rather than sea shipping was used to speed delivery The shortage caused concern among dealers who blamed Apple s poor business planning Macintosh Classics and LCs had been given to Scholastic Software 12 160 months before they were officially announced and Scholastic planned to release 16 160 new Macintosh products in 1991 Peter Kelman Scholastic s publisher predicted that the Macintosh would become the school machine of the nineties The Classic was sold to schools for 800 This and the availability of education software led to the Classic s popularity in the education sector Features The low end model had 1 160 MB memory no hard disk and cost 999 while the 1 499 model contained an additional 1 160 MB memory expansion card and a 40 160 MB hard disk The Classic featured several improvements over the Macintosh Plus which it replaced as Apple s low end Mac computer it was up to 25 160 percent faster than the Plus and included an Apple SuperDrive 3 5 floppy disk drive as standard The SuperDrive could read and write to Macintosh MS DOS OS 2 and ProDOS disks Also the Classic was the last compact Mac to use the Motorola 68000 central processing unit CPU The Classic used the System 6 0 7 operating system with support for all versions up to System 7 5 5 A hidden Hierarchical File System HFS disk volume contained in the read only memory ROM included System 6 0 3 The Mac Classic could be booted into System 6 0 3 by holding down the Command 160 160 Option 160 160 X 160 160 O keys during boot Some dealers included a software bundle called Smartbundle with the Classic Also sold separately for 349 this included T Maker s WriteNow word processor Ashton Tate s Full Impact spreadsheet program RecordHolderPlus database and Silicon Beach Software s SuperPaint 2 0 paint and draw program Design The Apple Keyboard II was the Macintosh Classic s standard keyboard The Macintosh Classic was the final adaptation of Jerry Manock s and Terry Oyama s Macintosh 128K industrial design bringing back some elements of the original while retaining little of the Snow White design language used in the Macintosh SE s design The only remnant of the SE was the stripe across the front panel bezel for the floppy drive the distinctive front bezel lines of the SE were not used on the Classic and the vertical lines around its base were replaced by four horizontal vent lines more reminiscent of the original design Also the curve of the front bezel was increased to the same 50 inch 1 3 160 m radial curve as on the front of both the Macintosh LC and Macintosh IIsi The screen brightness dial on this bezel was also removed in favor of a software control This curved front bezel later became a signature of Apple product design The logic board the central circuit board of the computer was based on the Macintosh SE design Its size however was reduced using surface mount technology to 95 inches 2313 160 cm half the size of the SE board This redesign and the absence of expansion slots kept manufacturing costs low The Classic design was used once more in 1991 for the Classic II which succeeded the Classic and replaced the Macintosh SE 30 Reception Some reviewers of the Macintosh Classic focused on the processor performance and lack of expansion slots Liza Schafer of Home Office Computing praised the Classic s ease of use and price but criticized the 9 inch 230 160 mm display because a full US letter page 8 11 160 inches would not fit at full size and warned those who required high end graphics and desktop publishing capabilities against buying the Classic Schafer concluded The Classic s value is more impressive than its performance but its performance will get you working on that novel database or spreadsheet PC Week criticized the lack of a faster processor stating The 7 8 160 MHz speed is adequate for text applications and limited graphics work but it is not suitable for power users As such the Classic is appropriate as a home computer or for limited computing on the road Similarly PC User s review concluded The slow processor and lack of expansion slots on the Macintosh Classic offset the low prices MacWEEK described it as a fine inexpensive replacement for the Macintosh Plus that best embodies the original Macintosh vision six and a half years later In the February 1991 edition of Electronic Learning Robert McCarthy wrote Teachers educational administrators and software developers are enthusiastic about the new lower cost Apple Macintosh computers Steve Taffe manager of instructional strategy at MECC a developer and publisher of educational software explained his excitement about the Classic it is terrific both because it s a Mac and because of that low price Everyone can now afford a Macintosh Scholastic an education software developer was also confident of Apple s ability to compete with MS DOS machines stating They are just as cost effective and as powerful as MS DOS computers but the Apples will have a superior comfort level Sue Talley Apple s manager of strategic planning in education said of the Classic we see it going into applications where you need a fair number of powerful stations but where color is not a big issue Talley mentioned that it was most suited for writing labs and other basic productivity uses Many schools decided not to buy Classics because of the lack of a color monitor an option which the higher priced Macintosh LC had Specifications Component Specification Display 9 inch 23 160 cm monochrome CRT display 512 160 160 342 pixel resolution Storage 40 160 MB SCSI hard disk drive optional Built in SuperDrive 3 5 160 in floppy disk drive Processor 8 160 MHz Motorola 68000 Bus Speed 8 160 MHz Random Access Memory 1 160 MB expandable to 2 or 4 160 MB using 120 160 ns 30 pin SIMMs and optional custom RAM slot expansion card Read only Memory 512 160 KB Networking AppleTalk Battery 3 6 160 V lithium Physical dimensions 13 2 in 9 7 in 11 2 in 33 5 cm 24 6 cm 28 4 cm depth by width by height 16 160 lb 7 26 160 kg Port connections 1 ADB keyboard mouse 2 mini DIN 8 RS 422 serial ports printer modem AppleTalk 1 DB 19 ext floppy drive 1 DB 25 SCSI connector ext hard drive scanner 1 3 5 160 mm Headphone jack socket Expansion slots none Audio 8 bit mono 22 160 kHz Gestalt ID 17 computer identification code Codename XO Timeline of compact Macintosh models See also Timeline of Apple Macintosh models See also Basilisk II emulator with limited support Mini vMac emulator capable of booting from the ROM disk List of Macintosh models by case type List of products discontinued by Apple Inc List of Macintosh models grouped by CPU type References a b c d e f Joannidi Christine 2002 03 15 Macintosh Classic Technical Specifications Apple Inc http docs info apple com article html artnum 10193 Retrieved 2008 04 27 160 Ould Andrew August 6 1990 Mac Classic to debut at under 1 000 PC Week p 160 17 160 Carlton Jim 1997 Apple The inside story of intrigue egomania and business blunders New York Random House pp 160 7980 ISBN 0812928512 160 Levy Steven 1994 Insanely Great The life and times of Macintosh the computer that changed everything New York Viking p 160 111 ISBN 0670852449 160 a b c Carlton 1997 pp 160 117129 160 a b Farber Daniel July 10 1990 Apple shells out 1 million for Classic name MacWEEK p 160 1 160 Linzmayer Owen W 1999 Apple Confidential 1st Edition No Starch Press p 160 208 ISBN 188641131X 160 a b Hertzberg Lanny Novemberecember 1990 New Macs from Apple Electronic Learning p 160 6 160 Apple Computer lower cost Mac PCs target new customers 50 percent less for entry level system EDGE Work Group Computing Report p 160 3 October 22 1990 160 a b c Apple Unveils Low Cost Macs Albany Times Union Albany NY October 16 1990 160 a b Yazawa Naoyuki October 18 1990 Japan Apple prices new Macs cuts old prices Newsbytes Newswire 160 a b Zachary G Pascal November 21 1990 Demand turns new Macintosh into rare Apple Wall Street Journal Western Edition 160 a b c Borrell Jerry March 1991 How does Apple deal with success In fiscal 1991 Apple Computer will ship over 1 160 million Macintoshes Macworld p 160 23 160 a b c Macs for the masses 13 COMPUTE April 1991 p 26 160 Krey Michael March 25 1991 Classic is on backorder The Business Journal p 160 18 160 a b Macintosh Classic Description Discontinued Apple Inc June 2 1994 http docs info apple com article html artnum 10193 Retrieved 2008 04 27 160 a b Aker Sharon 1998 The Macintosh Bible 8th Edition Peachpit Press p 160 58 ISBN 0201874830 160 a b Schafer Liza April 1991 Apple Macintosh Classic 2 40 Hardware Review Home Office Computing BNET findarticles com p 160 2 http findarticles com p articles mi_m1563 is_n4_v9 ai_10513212 pg_2 Retrieved 2008 05 06 160 a b c d e Kunkel Paul October 1 1997 Appledesign The Work of the Apple Industrial Design Group Watson Guptill Publications p 160 75 ISBN 1888001259 160 a b c Macintosh Classic Computer Developer Note PDF Developer Technical Publications Apple Computer 1990 http developer apple com documentation Hardware Developer_Notes Macintosh_CPUs 68K_Desktop Mac_Classic pdf Retrieved 2008 05 06 160 a b Schafer Liza April 1991 Apple Macintosh Classic 2 40 Hardware Review Home Office Computing BNET findarticles com p 160 1 http findarticles com p articles mi_m1563 is_n4_v9 ai_10513212 pg_1 Retrieved 2008 05 06 160 Bethoney Herb October 15 1990 Mac Classic could be faster but it fits the bill Hardware Review

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